Buyer Personas are Important, and How To Define Them Psychologically

Buyer Personas are who generally comes to consume from a company. As seen above it can include what medias they use, what lifestyle they partake in and most definitively their age and gender. This helps when specifically trying to target exactly who you want to see an ad.

Although this isn't new it's more important than before when identifying projected users for Instagram and Facebook ads. Forbes states that its more important now because although marketers got a break for a while because of Facebook's large amount of databases and their laser precision predictions for future consumers after Zuckerberg's court cases Facebook can no longer heavily track data on iPhones.

When creating buyer personas although for each product it will be unique it is essential to understand and truly research who exactly would want to buy the product. This includes what they value, what they do on a daily basis, what religion they follow if any, what their goals are and will lead to understanding the multiple factors, values and traits that go into a person that wants to buy what you are marketing/selling. Recognizing the real people who would want to buy what your selling is the forefront and foundation to business.

Trusty Oak Virtual Assistant Services claims that when not understanding customer behavior in relation to your product choosing a personality psychology model is better to identify how to shape your ads. The author claims that OCEAN is the most known psychology model and stands for

• Openness: Degree of abstract thinking, curiosity and imagination

• Conscientiousness: Degree of determination, organization and responsibility

• Extroversion: Degree of sociability, responsiveness and assertiveness

• Agreeableness: Degree of empathy, compassion and trust

• Neuroticism: Degree of emotional instability, fear or anxiety

Deciding where your personas stand on this scale can get you closer to understanding your customers desires and where you would stand within them.